Ah, yes, the sixty-four thousand dollar question. What makes a good website? What makes a bad website? We all want to know what makes a website a good website. Well, beauty is in the eye of the beholder, of course, but there are some essentials. Here are the 7 essentials to a good website:
This is the crux of what we talk about when we’re up on our soapbox. You’ll hear us use the word ‘objectives’ a lot. Why do you have a website? What its purpose? How are you going to measure your success?
We’re talking about things like colour choice, alignments, visual interest, and meaningful metaphors.
Content is king. Every page in your website needs a goal. You need to understand who your target audience is and what you want them to do. Then you must provide them with the appropriate information and a meaningful call to action.
How are your pages organized? Is it intuitive? Will your target audience understand? Think about Disney.com will differ from Microsoft.com.
- Usability & Accessibility:
HTML is still a coding language and it needs to be well formed and accessible. Not everyone who visits your site is perfectly enabled. Some people have disabilities, some have slow connections, some can’t install the Flash plug-in. Knowing your target audience and your goals certainly helps to set your usability and accessibility standards.
- Online Marketing:
Appealing to the search engines is a game. Get it wrong and you’ll find yourself banned. Do it right and you’ll be rewarded with lots of free, targeted traffic. It’s not difficult, it just takes experience and planning [view our Website Promotion services].
- Technical Stuff:
Is your domain easy to remember? Is your ISP reliable? Do they have 20,000 other websites hosted on your server? Do they support the right technologies for your website to grow?