A website can achieve many different goals for your business. Your specific goals may vary, but the primary goals of an online presence are typically 1 or more of the following:
- Online Sales
Selling products or services either directly or indirectly through your website.
- Promoting Your Business/Brand awareness
Making your customers and potential customers (and/or the general public) more aware of your company and what it does.
- Information Dissemination
Sharing important business information and documents with your customers and potential customers.
- Generating Leads, Prospects and/or Customers
Probably the most common goal of a website, this can be very difficult to measure. It is the process of leading visitors to your website to facilitate their conversion into actual customers.
- Repeat Business
Providing a website as a tool for existing customers to find out about secondary and add-on offers.
Return on Investment
Determining your Return on Investment can be very tricky online. A well designed and well managed website will help you to not only achieve these goals, but achieve the repetition of these goals.
If you sell to a customer once, that’s great, but if you can sell to that same customer 10 times or 100 timesthat’s even better. It’s far easier to sell to existing customers than to try to get new ones.
This all boils down to customer relationship management, and a website is an excellent way for your customers to help themselves.