The cycle consists of analysis, updating and promotion. If any component if missing, your business will not achieve all that it could. Website promotion and maintenance are the keys to keeping the cycle moving.
Your Website as a Salesperson
Your website is akin to a living, breathing salesperson. If it receives guidance, achievable goals and the proper information, it will succeed. If it is left alone for months at a time, its productivity will slip.
Don’t let your site get stagnant or out of touch – as your business changes, change your site. Keep your content fresh and visits to your site will stay fresh.
- Analyze what works and what doesn’t.
- Brainstorm new ideas.
- Implement your ideas and changes.
- Promote your updated site.
- See how the changes perform.
- Start all over again.